Here is what is going on, what should be going on and what has been going on with Senary Design...
Unfortunately we didn’t really have class this week, and even more unfortunate Autumn and Katrina were out sick.
However, we were all able to make it to the meeting this week on Wednesday February 4th at 1:00PM to meet with our client: Colleen Stockmann and Melissa Kaup-Augustine at the San Francisco Center for the Book.
Our meeting notes include:
Colleen’s Specs for Brochures:
* The two brochures are for:
- Letterpress and
- Bookbinding.
* They will both include:
- courses offered
- volunteering
- studio rentals (This should be incorporated into the brochures to introduce the further options available after they take the courses offered--to show that there is more than just classes offered at the SFCB.)
* Style:
- More playful than current (& what they associate with SFCB)
- “contemporary”
- Audience
- Our age
* We should keep in mind when we design these brochures:
- “Why?”
- “What’s in it for me?”
- Digital to Handwork
- Cultivate 20-40yr old
- Relates to their interests (Yerba Buena ads, etc.)
- Gear everything in the brochures towards the website.
- Design of both brochures should relate as a series, but can have differences
- paper/color pricing estimates (Colleen likes idea of color on one side and b/w on the other side) Digital Printing/Laser Printing is good for the volume of brochures (Kinko’s or nicer)
- The scope of our project includes 100 copies of the brochures.
- Colleen expressed interest in the fact that the services offered in SFCB are focus on the hands on process during a digital age. She wants SFCB to be seen as a place that used the ancient ways of printing but in a contemporary new way.
- Photo polymer plates helps to easily translate digital designs to a physical letter-pressed design.
- As a group we discussed that when people first find out about letterpress they feel the paper and the slight de-bossed effect the process gives to the design, and they gain interest through touching and seeing the products.
* Brochures are Essential (for events) as the catalog gets more and more condensed.
* Keep in touch for any changes/edits in the copy, or if there are any questions that may arise. If we can’t understand the copy then a person who hasn’t been to SFCB wouldn’t, and we are able to edit/change the copy, but each edit must be noted and Colleen should be aware of all of the edits.(Please contact Reed with any of these problems in order to keep one client contact person).
* They have a current flyer circulating that they handout at events and to donors that is not something that they particularly like due to the design of it. (It is red and black, and is just not visually grabbing)
* Client Availability: M-F 9AM-5PM (February 16th - SFCB will be closed for President’s Day)
- Please email before dropping by as well as if you have any questions that can be answered through email.
* They frequent a few printers, and she named H & H Imaging thus far:
www.hhimaging.com (She mentioned their Roadworks Poster, but i cannot find the sample online)
* Printers should print standard sizes for a cheaper price, and if in the future SFCB chooses to print the brochures in-house in B/W our designs should stand in both how we hope to have them printed with color and without. Also if they print in-house, our brochures should be designed in a way that if there is no bleed the design won’t suffer.
* Sources will be emailed to us by Colleen:
- Images (has no overall studio shots)
- Current logo
- Word Document of the handout (This will include the mandatory copy of the founders, contact info, and the website--the website must be prominent within the brochures since that is where she wants to direct all the people who want more information about SFCB)
Melissa’s input for homework:
* Quotes on sizes for printing should be our first step.
* Keep paper thin (easier for cleaner folds)
* 3 basic designs should be chosen (11” x 17” that are easy to break down)--stay away from the typical trifold. 2 colors instead of 4 & color on one-side optional depending on price.
* Make sure that to include a 1/2” safety for the folds (opposite of bleed)
* In two weeks we should have some roughs (She explained that “emailing the roughs would be great,” and we can just email her a multipage PDF presentation of all of our roughs together so she doesn’t get bombarded by 6 different emails from each of us)
* “More folds = more trouble.” - Melissa
* It would be best for us to design one brochure first to show to Colleen, and afterwards we can create the second one relative to the one chosen/the feedback given.
* Every piece printed in the letterpress process is slightly different, and that is what attracts many people including Melissa.
Future Reference for our Team if we plan to get a more hands on experience of SFCB:
* Classes are available nights and weekends.
* Open studios are more loosely structured, and might be the best time for our team to come in and take our own source images.
* Workshops are held every Saturday from 12NOON-4PM, for any questions please ask the front desk volunteer first.
--The direct link to this post can be found in the "Week04 | Senary Design | GD4411" Email [sent: 02/08]
Client Contact:
Colleen Stockmann
colleen@sfcb.org
Phone: 415-565-0545 Fax: 415-565-0556
300 De Haro Street, San Francisco, CA 94103
Hours of Operation: 10am-5pm M-F
(Please do not contact unless you name is Reed, and maybe Katrina!)
Project Specs:
"We are looking for 2 small brochures to describe our printing and binding programs at the center, that will be eventually replacing our larger catalog and funneling our students to the web for more details on the classes we offer."(more details in notes from meeting above)
* The two brochures are for:
- Letterpress and
- Bookbinding.
* They will both include:
- courses offered
- volunteering
- studio rentals (This should be incorporated into the brochures to introduce the further options available after they take the courses offered--to show that there is more than just classes offered at the SFCB.)
Homework Week Four:
* Contact client recapping the meeting and re-requesting the sources files and list of at least 3 frequently used printers. (Reed/Katrina)
* Quotes on sizes for printing should be our first step.
- Keep paper thin choices (easier for cleaner folds)
-Make sure that to include a 1/2” safety for the folds (opposite of bleed)
* 3 basic designs should be chosen (11” x 17” that are easy to break down)--stay away from the typical trifold. 2 colors instead of 4 & color on one-side optional depending on price.
Future Goals:
* Remember the first class discussion about how we would like to keep our team successful this quarter!
* Be on the lookout for 50 sheets of 8.5" x 11" paper for Week 08 (can be found at Kelly Paper, Flax, Pearl, foxriverpaper.com samples, etc.) NOTE: You will be sharing your paper.
Thank you guys for being great and working hard with one another!
-Erika
